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Streategic PR and communications support

Project start date: 01 April 2015
Project end date: 19 July 2016
Publication date: 19 July 2016
Project status: Completed
Livestock species: Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle

Summary

​MLA is seeking to partner with a strategic communications agency over 15 months to support MLA's shift to an audience centric approach. It outlines a regional model for levy payer communications and the process for the development and delivery of individual strategies for the northern, southern and western regions.

MLA employed Cox Inall communications to carry out the work. A full report of this work, and subsequent outcomes, is available on request.