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UTS China Food Without Fear Scoping Workshop

Project start date: 18 March 2016
Project end date: 20 April 2016
Publication date: 20 April 2016
Project status: Completed
Livestock species: Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle

Summary

​The program ‘Market and Consumer Insights to Drive Food Value Chain Innovation and Growth’ (Insights2Innovation) has identified Food without Fear as a key them in China. The program has a number of theme areas already defined; these included specific export markets and more general themes. Due to the nature of the complex stakeholder relationships within the program a shared understanding of the problems being solved through this process will improve the outcomes in the long term.

The Design Led Innovation (DLI) program is focused on the implementation of design practices as a management capability that drive radical innovation and business model design across organisations. Design Led Innovation is an emerging approach that enables global competitiveness through deep customer understanding. This will ultimately enabling Australian agribusiness to better respond to uncertainty in a rapidly changing environment.