Summary
The ageing population may represent new growth opportunities for the Australian Red meat industry. Building on MLA's initial active ageing insights (A.RMH.0020) this report presents a segmentation and personas for Australian seniors via In-home interviews for meal preparation, pantry stocking and accompanied shopping ethnographic evaluations.
This cohort of the population is often discarded as being outside 18-65 year old group but understanding the behaviours and lifestyles of the baby boomers group in particular are key sub themes within MLA Donor Company's insights2innovation plan for 2Morrow's Foods program.
