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Consumer Research – Carbon Neutral Project

Project start date: 24 October 2017
Project end date: 11 November 2017
Publication date: 24 March 2022
Project status: Completed

Summary

The purpose of this project was to understand what consumers think of Australia taking the lead on developing a carbon neutral beef. This will enable industry to have an initial consumer view as to the appeal of this direction for red meat development in Australia.