Consumer Research – Carbon Neutral Project
Project start date: | 24 October 2017 |
Project end date: | 11 November 2017 |
Publication date: | 24 March 2022 |
Project status: | Completed |
Summary
The purpose of this project was to understand what consumers think of Australia taking the lead on developing a carbon neutral beef. This will enable industry to have an initial consumer view as to the appeal of this direction for red meat development in Australia.