This report summarises activities and achievements of the E.INV.1412 Delivery of FutureBeef website and webinars project from 30 April 2014 to 30 June 2017.
The project, funded under the FutureBeef Program for Northern Australia, delivers up-to-date, relevant, timely and accessible information for the northern Australia beef industry through a dedicated website, webinar series, eBulletins, social media activities and YouTube channel. All FutureBeef project partners can use these tools to complement their existing extension programs.
The FutureBeef website has become the one-stop shop for northern beef information and complements traditional face-to-face extension programs. The site has almost 500 pages of quality content, including 187 videos (116 public and 71 private). In 2016–17, there were over 300,000 pageviews from over 120,000 unique users. Since its launch the website has received over 1 million pageviews from over 350,000 unique users. The online events calendar promoted over 1,200 events allowing producers to find and register for events, including workshops and webinars.
On Facebook, over 4,500 people 'like' FutureBeef, and over 4,000 follow FutureBeef updates on Twitter. On YouTube, almost 250 people have subscribed to the FutureBeef channel which has received over 50,000 views. The monthly FutureBeef Update eBulletin has over 3,200 subscribers.
An external evaluation in 2016 showed that users have a strong awareness of the FutureBeef program; there is a high level of satisfaction with usefulness, delivery and extension of FutureBeef information; and there are indications that FutureBeef information is positively impacting knowledge and understanding, as well as on-farm productivity and improving the advice given to producers (Coutts J&R 2016).