MLA Member Satisfaction and Benchmarking

Summary

This study provides MLA with a greater understanding of member’s perceptions and opinions on a range of key points. KG2 has prepared this proposal with data integrity, flexibility and value adding in mind including:

• KG2’s direct experience, having conducted the 2015 Member research

•Access to KG2’s Rural Database to allow representative selection of producer audiences relevant to MLA membership which will be used to complement the MLA member list if it is available.

•KG2 is also able to contact a sample of respondents from the 2015 survey, which enables comparisons between the two survey periods

•Robust sample design fulfilled via an in-house call centre for data integrity

•Pilot phase in interviewing and draft reporting following analysis to minimise risk and ensure project outcomes match MLA’s requirements

•Telephone interviewing adhering to the seasonal calendar by location and farm type

•Tailored analysis and reporting solutions to maximise understanding and integration of the results into MLA’s communication strategies

•Tailored KG2 Benchmarking reporting option.