Development of simplified MaiaGrazing module for mainstream graziers

Summary

The key to grazing profitability lies with good grazing management and pasture utilisation rather than high rainfall, better soils or other external factors.

Maia Technology initially set out to codify best practice in high intensity rotational cell grazing. The result is a sophisticated decision support tool for the grazing community called MaiaGrazing.

While we are seeing strong adoption amongst the cell grazing community there are significant barriers to adoption of MaiaGrazing outside this community.

The purpose of this project is to apply a human centred design approach to develop a simplified, mainstream version of Maia Grazing that can be easily adopted and used by any grazier.

The project used the existing MaiaGrazing software platform and enhanced it to provide a simplified method of operation.

The objective of this project has been achieved with the successful launch of MaiaGrazing LITE, MaiaGrazing PRO and the mobile app at Beef Week 7 May to 11 May, 2018.

As a result, mainstream graziers will see the following benefits:Low barrier to adoption of improved grazing practicesSimple steps towards data driven decision makingEnable a move towards the planning and budgeting of pastureAble to dynamically manage stocking rates based on current conditionsAble to make data driven decisions instead of subjective or emotional decisionsAble to plan for paddock rest to achieve sustainable paddock performance.