Consumer Research - Animal welfare and sustainability
Project start date: | 07 June 2018 |
Project end date: | 09 September 2018 |
Publication date: | 24 March 2022 |
Project status: | Completed |
Summary
The purpose of this project was to understand what consumers think of Australia taking the lead on developing a carbon neutral beef. This will enable industry to have an initial consumer view as to the appeal of this direction for red meat development in Australia.