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Paddock to Plate Story via 360 VR - Road to Rocky Roadshow One Green Bean

Meat & Livestock Australia has developed a 360-degree tour of the Australian beef supply chain, brought to life using Virtual Reality (VR) technology

Project start date: 23 April 2018
Project end date: 05 August 2016
Publication date: 21 March 2022
Project status: Completed

Summary

Meat & Livestock Australia has developed a 360-degree tour of the Australian beef supply chain, brought to life using Virtual Reality (VR) technology. The objective of the ‘Paddock to Plate 360 VR Experience’ is to improve understanding and perceptions of Australian Beef production processes among domestic consumers.