2019 Melbourne Food and Wine Festival - MLA partnership
| Project start date: | 29 January 2019 |
| Project end date: | 13 June 2019 |
| Publication date: | 30 June 2022 |
| Project status: | Completed |
Summary
The Melbourne Food and Wine Festival, celebrating 27 years, is a 17-day long festival all about supporting and cultivating what makes Melbourne – and the surrounding regions – a gastronomic playground. Events are held right across the state of Victoria. MLA, under the Australian Good Meat brand, will engage curious consumers with producers, chefs and butchers to demonstrate the clean, green credentials of the Australian red meat industry. MLA will be hosting Masterclasses, a private event to launch Good Meat to key industry influencers, and a ticketed dinner showcasing goat, beef and lamb with guest chef James Whetlor (UK).
