Lambition 2019
| Project start date: | 29 May 2019 |
| Project end date: | 29 June 2019 |
| Publication date: | 23 March 2022 |
| Project status: | Completed |
Summary
MLA are providing sponsorship to support a partnership between MLA and Agricultural Publishers Pty Limited to deliver an event (Lambition 2019) and associated media focusing on sheep meat currently offered by Australian lamb producers. Lambition will highlight to stakeholders what the consumer wants, how they can produce the product and best methods of education and promotion of their product. In addition to the event, Agricultural Publishers Pty Ltd will produce media content highlighting the event and the product.
