Get Kids Cooking – Beef Slider Video

Summary

The development of this video is in response to Royal Show cancellations where children would otherwise be engaged in an interactive cooking class on site. The purpose is to continue the engagement with the royal show audiences in lieu of the face-to-face event.

This video will be endorsed and shared by both Melbourne and Perth show societies across their own communication channels. Get Kids Cooking is a program that teaches children aged 5-13 how to cook and appreciate nutritious food. Cooking classes are hosted by a food presenter who engages the audience using step-by-step instructions, showing the audience how to prepare selected recipes with beef or lamb as the hero. In addition, the presenter shares educational facts about food and provides tips on how to enhance a dish by adding fresh and nutritious ingredients.

As part of our consumer engagement program under the Australian Good Meat 'brand', MLA will work with Get Kids Cooking to develop a fun and interactive video to educate young Australians (and their parents) about the nutritional benefits of eating beef as part of a healthy balanced diet.