Taste Tuesdays and Gourmet Escape Events
IMG owns and operates the event known as Western Australia Gourmet Escape and the event series currently known as Taste Dining, previously known as Taste Tuesdays.
| Project start date: | 30 June 2019 |
| Project end date: | 29 June 2020 |
| Publication date: | 18 March 2022 |
| Project status: | Completed |
Summary
IMG owns and operates the event known as Western Australia Gourmet Escape and the event series currently known as Taste Dining, previously known as Taste Tuesdays. This sponsorship builds on our previous involvement with both events over the past few years. The successful implementation of the Taste Dining series and the Gourmet Escape events provides MLA with the opportunity to engage with and inform consumers, particularly MLA's key consumer segments "Passionate Foodies" and "Constrained Aspirers", about the provenance of Australian red meat. Thereby enhancing community confidence in the industry and promoting red meat consumption as part of a healthy balanced diet. Together these two segments account for approximately 40% of the consumer audience.
