P.PIP.0764 - Teys Aust Digital Value Chain Officer Deliverable
Did you know by establishing a strategic partnership with supply chain participants through the digital value chain officer project, it will allow opportunities for industry benchmarking and integrated data platforms to be explored.
| Project start date: | 14 December 2018 |
| Project end date: | 12 September 2021 |
| Publication date: | 12 September 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National, Cold wet, Dry, Mediterranean, Tropical warm season wet, Sub-tropical moist, Sub-tropical sub-humid, Tropical Moist, Tropical wet |
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Summary
The project facilitated the employment of a digital value chain officer within Teys Australia to enhance digital capability, specifically through the provision of advanced analytics of data sets to generate new insights for the business.
The position will analyse the value in linking existing and new company data with other data sets to generate value and new opportunities. The position will provide the company with new expertise and resources to ensure that digital opportunities are identified, investigated and where relevant, implemented.
Objectives
The defined project objective was to employ a digital value chain officer, within the Teys Australia business (on a 0.75 FTE basis) * for a four-year period who is responsible for:
• Stocktake and review of current data available within the company and any existing linkages. Investigate and understand current data available to Teys livestock suppliers and business members and how effectively it is utilised, and identify any gaps or inhibitors.
• Identify producer champions across a range of environments (i.e., northern vs southern production systems) and production systems (i.e., feeder cattle vs slaughter cattle) to provide insights on effectiveness and utilisation of current data.
• Compile producer insights and develop a series of analysis projects to provide better information for business and producers, to uncover the value of linking data pools within the organisation. Use producer champions to pilot any new tools and provide feedback and recommendations to improve implementation and application. Develop case-studies with producer champions to link back to actions that can be implemented on-farm to increase value to assist with adoption.
• Provide recommendations for how data can be used more efficiently within the business and be responsible for the implementation of the agreed recommendations.
• Work with customers and suppliers to identify data sharing arrangements for mutual benefit.
o Explore opportunities for industry benchmarking and integrated data platforms.
o Assist with execution of MLA Data Strategy by providing insights and identifying data sharing opportunities.
Key findings
Several opportunities were identified to explore data automation and reporting to improve the accessibility of information and allow for improved efficiencies, increased data accuracy and flow of feedback information along the value chain. The foundation work completed through this project clearly established a need to improve the data linkage both within the business and across the value chain, and identified several key focus areas to deliver these in a way which will bring more value to the business and broader red meat industry.
Benefits to industry
By establishing a strategic partnership with supply chain participants through this project, it will allow opportunities for industry benchmarking and integrated data platforms to be explored.
MLA action
Improvement of feedback systems to producers is a key area that will drive future productivity gains and efficiencies across the red meat industry, however it is vital that these tools are developed in a way that can drive practice change for these gains to be realised. There is significant potential for future work in this area around improving data linkages and providing data analysis tools to bring increased value across the red meat value chain.
More information
| Project manager: | Demelsa Lollback |
| Contact email: | reports@mla.com.au |
| Primary researcher: | TEYS AUSTRALIA PTY LTD |
