E.SPV.2022 - Sustainability producer video production FY22

Summary

Australian Good Meat is a digitally lead program that aims to change community perceptions of the red meat industry. One of the main communication channels is social media, where engaging new content is the only way to capture the attention of our audience.

This project delivered valuable video and photographic content that was captured from 12 farming locations across the country. To make the most of the filming opportunity the Australian Good Meat and MLA Sustainability teams combined resource to deliver create engaging video content for both the Australian Good Meat and MLA digital platforms that helped build awareness and understanding of the positive environmental management and animal care.

The Australian Good Meat social media video content was produce to engage changing perceptions amongst a community audience.

MLA video content to be case study videos aimed at informing practice change amongst an industry/stakeholder audience.

Objectives

Create engaging video content for the Australian Good Meat and MLA digital platforms that helps build awareness and understanding of the positive environmental management and animal care.

Australian Good Meat video content to be digital first video assets aimed at changing perceptions amongst a community audience.

MLA sustainability video content to be case study videos aimed at informing practice change amongst an industry/stakeholder audience.