SAFEMEAT website redevelopment
| Project start date: | 20 April 2020 |
| Project end date: | 20 December 2020 |
| Publication date: | 30 July 2021 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Australia's reputation as a world leading producer of high quality and safe red meat is underpinned by strict meat safety and traceability systems.
To support these systems, the Australian government and the red meat and livestock industry established SAFEMEAT, a consultative partnership consisting of representatives from government and industry.
SAFEMEAT is dedicated to promoting Australia's best practice management systems that ensure when customers purchase red meat or livestock from Australia, they can be confident in the quality and safety of their choice.
This project was for the re-development of the SAFEMEAT website, www.safemeat.com.au. The redevelopment of the website was identified as a high priority under the SAFEMEAT communications strategy.
Objectives
The key output of this project was the development of a new SAFEMEAT website. This website houses key information relevant to livestock producers such as ESI, WHP, HGPs. It is also a key communication resource for international customers seeking to understand Australia’s meat safety programs.
Benefits to industry
The SAFEMEAT website houses key information relevant to livestock producers. It is a key communication resource for international customers.
The website was redeveloped in accordance with best practice web design by relevant technical experts and is consistent with MLA and ISC websites. Insights from the existing site informed project development and web content and future data analysis will inform improvements.
More information
| Contact email: | reports@mla.com.au |
