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E.GAM.2024 - Good Meat Amplification

Project start date: 01 July 2023
Project end date: 30 June 2024
Publication date: 04 May 2026
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

Amplification of the Australian Good Meat content on social media enables us to broaden our engagement, reach and frequency with those who lack information and or knowledge about red meat production practices.

Objectives

Ensure Australian Good Meat content reaches consumers concerned about ethical and sustainable practices of the red meat industry via social media.

More information

Project manager: Georgia Perosin
Contact email: reports@mla.com.au