K.COB.2401 - Country of Origin Branding - Korea FY24
| Project start date: | 01 July 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 30 January 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat |
| Relevant regions: | International |
Summary
To support seasonal campaigns, MLA will execute always on, tactical PR and ad hoc marketing activities to ensure continuity of exposure to consumers of our key messaging year-round, with a focus on the periods between campaigns.
Objectives
Sustainability messaging while still in the early stages of consumer awareness, must also be developed in line with future opportunities for our communications.
More information
| Project manager: | Travis Brown |
| Contact email: | reports@mla.com.au |
