S.TBD.2401 - SEA Business development
| Project start date: | 11 July 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 10 March 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep |
| Relevant regions: | International |
Summary
This project delivered targeted trade marketing and business development initiatives with key trade accounts including retail and foodservice groups across Southeast Asia.
Activities are designed to grow awareness and preference for Australian red meat in modern trade, drive category and support greater red meat consumption in emerging countries.
Objectives
The project contributes to MLA strategic plan pillar of driving demand through marketing. Business development and targeted key account support aim to grow demand, preference for Australian red meat and embed 'Aussie' culture in SEA markets.
More information
| Project manager: | Valeska |
| Contact email: | reports@mla.com.au |
