D.SPR.2025 - Campaign results
| Project start date: | 01 July 2024 |
| Project end date: | 30 June 2025 |
| Publication date: | 15 August 2025 |
| Project status: | Completed |
| Livestock species: | Lamb |
| Relevant regions: | National |
Summary
- Viewed 16,440,00 times, the campaign reached 60% of all 18-35-year-old Australians.
- Lamb sprang to mind, spontaneous brand awareness increasing +9%.
- Brand consideration soared an incredible +20%.
- Brand affinity intensified +11%.
Objectives
Drive awareness and consideration of Lamb, particularly amongst the 18-35yo cohort during the Spring occasion.
More information
| Project manager: | Derek Lau |
| Contact email: | Reports@mla.com.au |
