E.CSR.2025-Community Sentiment Research Report
| Project start date: | 01 January 2025 |
| Project end date: | 30 June 2025 |
| Publication date: | 04 May 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Community sentiment research has been undertaken by a third-party researcher, Pollinate, since 2010 to understand the perceptions of Australian consumers towards the red meat industry. The research provides insights for research and development, producer practice change and communications to build trust and social capital in the red meat industry. The 2025 research indicated that the community have a positive perception towards the industry and relatively high levels of trust in the industry.
Objectives
Understand the community sentiment towards the Australian red meat industry. In particular perceptions towards animal welfare, environment and role of red meat in a healthy diet.
More information
| Project manager: | Samantha Jamieson |
| Contact email: | reports@mla.com.au |
