N.CON.2151 - Consumer marketing campaigns in North America
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 23 January 2024 |
| Project status: | In progress |
| Livestock species: | Grass-fed Cattle, Lamb |
| Relevant regions: | International |
Summary
This project involved the creation and execution of three consumer marketing campaigns - Own Your Party, Simply Spring and Eat Better/Feel Better - designed to raise awareness of and preference for lamb and grassfed beef from Australia.
Expected outcomes include:
- growth in consumer awareness
- trial and preference for Aussie Grassfed Beef and Lamb measured through the Global Tracker
- growth in social media impressions and engagement
- growth in visits to the Aussie Beef and Lamb website.
Objectives
To build brand equity for Australian red meat among consumers in target cities.
More information
| Project manager: | Rob Williams |
| Contact email: | reports@mla.com.au |
