S.AMB.2401 - ASEAN Red Meat
| Project start date: | 23 April 2024 |
| Project end date: | 31 March 2025 |
| Publication date: | 10 March 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat |
| Relevant regions: | International |
Summary
The project aimed to profile and promote Australian red meat in ASEAN, through activating our chefs network. Six ASEAN red meat ambassadors delivered two signature masterclass-dining showcases in the region, reaching around 100 trade, industry leaders, government and media. The program included dialogues on topics such as sustainability, with hands-on demonstrations and media coverage.
Objectives
To grow demand and preference for Australian red meat in South-East Asia and increase confidence and trust in using Australian beef and lamb.
More information
| Project manager: | Valeska |
| Contact email: | reports@mla.com.au |
