D.BCL.2026 - Activation & Support (LAMB) FY26
| Project start date: | 30 June 2025 |
| Project end date: | 29 June 2026 |
| Publication date: | 04 September 2026 |
| Project status: | In progress |
| Livestock species: | Sheep, Lamb |
| Relevant regions: | National |
Summary
This project optimised the delivery of lamb brand messaging at key shopper decision points BTL to maximise the effectiveness of our brand campaigns during key times throughout the year and supported our retailer partnerships via improved lamb category growth metrics.
Objectives
- Drive repeat purchase frequency.
- Maximise funding through strategic partnerships.
- Create alignment between retailer and MLA promotional investments for optimised impact.
More information
| Project manager: | Phoebe Johnson |
| Contact email: | reports@mla.com.au |
