D.BSC.2025 - Butcher Shopper program

Summary

Invest in customer initiatives and activation that inspires Butcher channel shoppers to visit their local butcher more often.

Butchers have been losing market share to grocery retailers – both penetration and frequency of shop. As a strategically important channel to the red meat industry with shoppers spending almost 2x more on red meat compared to grocery retail, deliver a shopper focused program to motivate and sustain butcher store visits.

Objectives

Increase Butcher shopper frequency
Contribute to maintaining Butcher channel value share