E.AEA.2026 - E.AEA.2025 Ambassador Activations FY26

Project start date: 30 June 2025
Project end date: 29 June 2026
Publication date: 13 August 2026
Project status: Completed
Livestock species: All species
Relevant regions: National

Summary

Red Meat Ambassadors who have completed the Red Meat Ambassador program are utilised in events to engage with the community and in the schools program to educate teachers and students on the credentials of the Australian red meat industry.

Objectives

Red Meat Ambassadors are utilised at events and in the Australian Good Meat Education schools program to educate and improve perceptions towards the Australian red meat industry.

More information

Project manager: Samantha Jamieson
Contact email: reports@mla.com.au