E.EVA.2026 - Event Activations FY26

Summary

MLA delivers activations at key industry events where it has a trade site presence, providing opportunities to engage directly with producers, supply chain participants, and the wider community.

By participating in events that align with MLA’s strategic priorities, MLA can promote its programs and initiatives, share industry knowledge, engage with key stakeholders, and enhance community understanding of how Australian red meat is produced and delivered from paddock to plate.

Objectives

To increase awareness, trust and understanding of the Australian red meat industry by engaging stakeholders and the community through strategic event activations and promotion of MLA programs and Australian Good Meat.