E.GAM.2026 - Australian Good Meat amplification

Project start date: 27 August 2025
Project end date: 29 June 2026
Publication date: 29 September 2026
Project status: Completed
Livestock species: All species
Relevant regions: National

Summary

This project aims to create content about the red meat industry's sustainability and animal welfare initiatives, as well as the role red meat plays in providing a healthy diet, to educate and build trust within the Australian community.

Objectives

Utilise digital marketing platforms to ensure the content is seen by the Australian community.

More information

Project manager: Georgia Perosin
Contact email: reports@mla.com.au