E.GMC.2026 - E.GMC.2026 - Australian Good Meat campaigns FY26
| Project start date: | 09 July 2025 |
| Project end date: | 30 December 2026 |
| Publication date: | 14 August 2026 |
| Livestock species: | All species |
| Relevant regions: | National |
Summary
This project funded the planning and execution of the Australian Good Meat activities in FY26. Activities executed included always-on influencers activity, always-on TikTok campaign, amplification campaigns, influencer and media farm tour and content production. This activity delivered 30 million impressions, cumulative reach of 20 million, 34 million Opportunities To See (OTS) and 32 million video views.
Objectives
Successfully implement Australian Good Meat activity to contribute to program KPIs for FY26.
More information
| Project manager: | Heidi Brunker |
| Contact email: | reports@mla.com.au |
