E.GMG.2026 - E.GMG.2026 Aus Good Meat strategy - Akcelo 2026

Summary

Developed a revised Australian Good Meat brand strategy to strengthen trust and relevance with Australian consumers. The project established clear strategic brand territory centred on sustainability and ethical production, and delivered a communications framework and creative direction to guide future marketing and engagement activities.

Objectives

Development of a refreshed Australian Good Meat brand strategy based on consumer insights and supporting research that:

- Identified opportunities to meaningfully engage the target audience
- Establishes clear brand territories and messaging pathways that build trust and confidence in the Australian red meat industry.
- Creates a communications framework and creative brief to inform future campaigns, content and stakeholder communications.