E.GMP.2026 - Planet Shapers and Australian Good Meat featuring Leather Cattle Co

Summary

Australian Good Meat partnered with Planet Shapers and Leather Cattle Co to create a broadcast-quality content series showcasing the sustainability, animal care and land stewardship practices behind Australian red meat production. The project delivered a feature story for national broadcast on Network 10 and streaming on Apple TV, supported by a suite of social and owned-channel content designed to provide consumers with a transparent, balanced and fact-based look at cattle farming.

Objectives

To develop, produce and deliver a broadcast‑quality sustainability feature story and associated digital content package, highlighting Australian red meat production in a manner that is factual, balanced, and consumer‑focused.

The project will be produced for inclusion in the Planet Shapers television series (broadcast on Network 10 and available on Apple TV) and repurposed for Australian Good Meat owned channels and stakeholder communications.

The work will be delivered in alignment with Australian Good Meat brand positioning and messaging pillars (animal care, environmental responsibility, transparency).