G.AMA.2601 - Global Aussie Meat Academy

Project start date: 30 June 2025
Project end date: 29 June 2026
Publication date: 10 August 2026
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb, All species
Relevant regions: International

Summary

The Aussie Meat Academy website launched as the global hub for digital learning, bringing together educational, knowledge, and inspirational content in a single accessible platform. Following its launch, the platform was enhanced to improve user experience and accessibility, while targeted promotional activities successfully increased awareness, engagement, and adoption of online learning resources across key international markets.

Objectives

The purpose of the Global Aussie Meat Academy website is to provide educational and inspirational content that builds knowledge of and inspires end users towards Australian beef, lamb, and goatmeat.

More information

Project manager: Joshua Anderson
Contact email: reports@mla.com.au