G.COB.2601 - Country of Origin Branding FY26
| Project start date: | 27 August 2025 |
| Project end date: | 30 August 2026 |
| Publication date: | 29 October 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb, All species |
| Relevant regions: | National, International |
Summary
Successfully strengthened the desirability and reputation of Australian red meat across global markets through consistent country-of-origin branding, enhanced social media activity, improved marketing assets and strategic partner engagement.
Objectives
To successfully deliver global brand frameworks, resources and best-practice guidance that enable in-market teams and partners to implement aligned, effective promotions and increase consumer preference for Australian red meat.
More information
| Project manager: | Joshua Anderson |
| Contact email: | reports@mla.com.au |
