G.LAM.2501 - Lambassador
| Project start date: | 29 May 2024 |
| Project end date: | 29 October 2026 |
| Publication date: | 29 October 2026 |
| Livestock species: | Sheep |
| Relevant regions: | International |
Summary
The Lambassador program is a global network of food professionals who champion Australian lamb, promoting its quality, versatility and culinary appeal across international markets. Bringing together influential chefs, butchers, food educators and industry leaders, the program fosters advocacy, professional connections and consumer engagement through a range of educational, promotional and industry-led activities.
Through strong partnerships with industry and government stakeholders, the program has expanded its reach across key export markets, empowering participants to showcase Australian lamb to consumers, customers and trade audiences. By building lasting industry connections and amplifying positive brand experiences, the initiative continues to drive engagement, strengthen market advocacy and reinforce the reputation of Australian lamb around the world.
Objectives
The Lambassador program aims to promote the quality, versatility and culinary appeal of Australian lamb across international markets. Through a network of influential voices from across the global food industry, the program fosters advocacy, professional connections and consumer engagement through a range of promotional and educational activities.
Through these efforts, the program has expanded the international reach of Australian lamb, increasing consumer engagement and awareness of Australia's paddock-to-plate story. By empowering participants to share their experiences with consumers, customers and trade audiences, the initiative continues to strengthen the reputation of Australian lamb in key markets around the world.
More information
| Project manager: | Joshua Anderson |
| Contact email: | reports@mla.com.au |
