G.LAM.2502 - Global Victoria Partnership.
| Project start date: | 06 June 2024 |
| Project end date: | 30 October 2026 |
| Publication date: | 11 August 2026 |
| Project status: | In progress |
| Livestock species: | Sheep |
| Relevant regions: | International |
Summary
The Lambassador program is a global network of food professionals who champion Australian lamb and promote its quality, versatility, and culinary appeal across international markets. Bringing together influential voices from across the food industry, the program fosters advocacy, professional connections, and consumer engagement through a range of promotional and educational activities.
Through partnerships with industry and government stakeholders, the program has successfully expanded its international reach, supporting participants from diverse markets to showcase Australian lamb to consumers, customers, and trade audiences. The initiative continues to generate strong engagement and broad awareness, reinforcing the reputation of Australian lamb in key markets around the world.
Objectives
The Lambassador program aims to promote the quality, versatility, and culinary appeal of Australian lamb across international markets. With the support of influential voices from across the food industry, the program hopes to foster advocacy, professional connections, and consumer engagement through a range of promotional and educational activities.
Through this, the program is delivered to successfully expanded the international reach of Australian lamb, and grow consumer engagement and broad awareness of the Australian paddock to plate story.
More information
| Project manager: | Joshua Anderson |
| Contact email: | reports@mla.com.au |
