G.MDP.2601 - Market Development Partnerships
| Project start date: | 26 August 2025 |
| Project end date: | 29 June 2026 |
| Publication date: | 29 October 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb, All species |
| Relevant regions: | International |
Summary
Successfully delivered the Market Development Partnership (MDP) program, partnering with Australian red meat exporters, processors and brand owners to build awareness, preference and loyalty for Australian red meat in global markets through collaborative marketing initiatives.
Objectives
To support industry partners to grow market share, increase demand and strengthen the reputation of Australian red meat through targeted marketing activities, co-investment and market development partnerships aligned with MLA's strategic priorities.
More information
| Project manager: | Joshua Anderson |
| Contact email: | reports@mla.com.au |
