Summary
The program focused on improving the uptake of MLA insights by making information more accessible, relevant and actionable for stakeholders. A key priority was increasing the utilisation of existing resources through stronger connections and information sharing across MLA’s international office network. This was supported by the relaunch of the On the Ground podcast, providing timely market intelligence and stakeholder insights in an accessible format. The program also introduced social media analytics tools to better monitor engagement, target content and identify emerging issues. Feedback surveys from physical events further strengthened stakeholder understanding, helping refine activities and ensure insights were responsive to industry needs.
