J.COB.2601 - Country of Origin Branding Japan 2025/26
| Project start date: | 01 September 2025 |
| Project end date: | 29 June 2026 |
| Publication date: | 09 September 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb, All species |
| Relevant regions: | International |
Summary
Country of Origin Branding is MLA Japan's ongoing consumer marketing program designed to strengthen awareness, preference and trust for Australian beef and lamb. The program delivers year-round communications through PR, digital and social media, consumer promotions, influencer activity, and brand-led campaigns that reinforce Australia's reputation for safe, high-quality and reliable red meat.
Objectives
To build and maintain brand equity for Australian beef and lamb in Japan by increasing consumer awareness, trust, preference and consideration through targeted communications and branding activities.
More information
| Project manager: | Travis Brown |
| Contact email: | reports@mla.com.au |
