K.COB.2601 - Country of Origin Branding Korea 2025/26
| Project start date: | 01 September 2025 |
| Project end date: | 29 June 2026 |
| Publication date: | 20 October 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb, All species |
| Relevant regions: | International |
Summary
Country of Origin Branding is MLA Korea's year-round consumer communications program that promotes Australian beef and lamb through PR, digital and social media, consumer campaigns, influencer engagement, and branded marketing activities. This is completed to strengthen awareness, trust and preference for Australian red meat.
Objectives
To build and maintain brand equity for Australian beef and lamb in Korea by increasing consumer awareness, trust, preference and consideration through targeted communications and branding activities.
More information
| Project manager: | Travis Brown |
| Contact email: | reports@mla.com.au |
