K.TBD.2601 - Targeted Business Development Korea 2025/26
| Project start date: | 01 September 2025 |
| Project end date: | 29 June 2026 |
| Publication date: | 08 September 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb, All species |
| Relevant regions: | International |
Summary
Targeted business development in MLA Korea's trade and customer development program focused on increasing the availability, visibility and utilisation of Australian red meat through retail, foodservice and trade channels. Activities include trade shows, menu and promotions, sampling, point-of-sale support, industry partnerships and key account engagement designed to drive commercial adoption and usage of Australian beef and lamb.
Objectives
To increase the utilisation, distribution and commercial adoption of Australian beef and lamb in Korea through targeted trade, retail and foodservice development activities that influence purchasing decisions and drive demand growth.
More information
| Project manager: | Travis Brown |
| Contact email: | reports@mla.com.au |
