L.EQT.2304 - MSA R&D, Eating Quality Testing and Technical Support
Did you know that consumer‑focused eating quality research has become one of the strongest drivers of red meat value globally? Programs integrate large‑scale sensory data, animal production information and carcase performance insights.
| Project start date: | 15 November 2023 |
| Project end date: | 30 March 2026 |
| Publication date: | 27 February 2026 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat |
| Relevant regions: | National |
Summary
The consultant contract provided expert scientific, technical and industry support to the MSA R&D program through Polkinghorne’s Pty Ltd. Activities include experimental design input, MSA model innovation, sensory testing oversight, database maintenance and broader scientific support, ensuring MSA maintains global leadership in consumer‑focused eating quality science.
Objectives
The consultant supported MLA/MSA through:
- strategic development of R&D project designs, including experimental design input
- continual innovation of the MSA model, expanding accuracy, scope and utilisation of research datasets
- provision of scientific and industry support, including reporting, stakeholder engagement and mentoring
- management and maintenance of MSA R&D databases and transfer to MLA platforms
- co‑ordination and oversight of sensory testing trials, analysis, and publication support
- support to the MSA Beef Pathways Committee, including technical manuscripts and meeting facilitation
- input to global collaboration through the International Meat Research 3G Foundation, including the Global Databank.
Key findings
It is recommended that a special purpose Pathways workshop be convened when all stress and transport-related data are assembled. It is recommended that this workshop also review prospective biological mechanisms and related measures that could align with negative consumer assessments that are not identified by pHu or other MSA model inputs, with the causative mechanisms likely to be stress-related.
Benefits to industry
The consultant supported the development and further enhancement of the MSA and Eating Quality programs.
MLA action
Publish online summary.
Future research
Ongoing support required to ensure continual development and innovation of the MSA model.
More information
| Project manager: | Nathalie Lalaurie |
| Contact email: | reports@mla.com.au |
| Primary researcher: | Polkinghornes |
