N.TBD.2501 - TBD FY2025

Project start date: 11 July 2024
Project end date: 30 June 2025
Publication date: 11 August 2026
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb, All species
Relevant regions: International

Summary

This project focused on delivering marketing and promotional support for North American foodservice and retail customers, as well as program support for importers/exporters.

Objectives

The key objective of this project was to grow awareness and preference for Australian beef, sheepmeat and goatmeat in North America.

More information

Project manager: Andy Groneman
Contact email: reports@mla.com.au