P.PSH.1412 - Bindaree Food Group Co-Innovation Manager
This collaborative Co-Innovation Program was designed to implement the high value product innovation strategy at BFG and to assist the business to build the capability required to differentiate their offer and become a trusted leader.
| Project start date: | 28 August 2022 |
| Project end date: | 28 February 2026 |
| Publication date: | 01 April 2026 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle |
| Relevant regions: | National, Mediterranean |
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Summary
Bindaree Food Group (BFG) agreed to commence a Collaborative Innovation program with MLA over a three-year period commencing 1 August 2022. The agreement aimed to support a Co-Innovation Program Manager to implement the Bindaree high value products strategy aligning with MLA’s priority projects and the BFG business strategy. The program had four broad goals: 1. Finalise the BFG high value food strategy, 2. Implement key projects against the strategy, 3. Build capability in the NPD team, and 4. Achieve greater alignment across the business.
Objectives
• Finalise and implement Bindaree’s high value food strategy aligned with MLA priorities.
• Deliver innovation projects across four pillars: Customers and Markets, Products, Sustainability, and People and Skills.
• Build internal capability and foster cross-functional collaboration.
• Achieve measurable impact across financial, social, and environmental dimensions.
All objectives were successfully achieved, with clear outcomes across each strategic pillar.
Key findings
• Retail volume increased by 57% from the 2022 baseline.
• Successful product launches into Hong Kong and Japan.
• Adoption of technologies including crust and nitrogen tunnels, flow wrap packaging, and objective carcase measurement.
• Staff completed formal training and research projects, enhancing innovation capacity.
• Sustainability initiatives included packaging innovation, solar energy investment, and carbon emissions mapping.
Benefits to industry
The project builds capability in industry and aligns to MLA's strategy of doubling the value of our red meat.
The project demonstrated how targeted innovation can improve efficiency, open new markets, and support environmental goals. The insights and technologies trialled offer practical solutions for broader industry adoption.
MLA action
Continue to support Bindaree Food Group's growth and extension activities through further co-innovation partnerships.
Future research
• Further R&D into scalable objective measurement and sustainable packaging technologies.
• Continued collaboration between processors and MLA to drive strategic alignment and shared learning.
More information
| Project manager: | Alicia Waddington |
| Contact email: | Reports@mla.com.au |
| Primary researcher: | BINDAREE FOOD GROUP PTY LTD |
