V.ISC.2409 - LPA Case Study
Collaborative video production delivering clear, engaging content for industry audiences
| Project start date: | 11 June 2024 |
| Project end date: | 01 March 2027 |
| Publication date: | 17 November 2025 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
This project will develop key video, and photography assets to support communications activities for two of ISC's three key programs, LPA and eNVD. In particular, to support the communication activities associated with the LPA's key program changes and introduction of the self assessment tool. In addition, this project will support the adoption of the improved eNVD app and web based systems, in line with ISC's 2025 strategic plan.
Objectives
1. Elevate the ISC image and the image of ISC's three key products throughout the Australian Red Meat Integrity System through the development of informative and engaging multi-media content
2. Develop engaging and informative multi-media material that enhances the end users understanding of ISC's three key products
3. Support the ISC communications team in developing and implementing an engaging multi-media strategy that showcases the value of ISC's three key products in the Australian Red Meat Integrity System
Key findings
- High quality video and photography outputs - Anvil continue to produce material to a high standard meeting all creative and technical expectations, effectively supporting project objectives.
- Strong collaboration - Anvil Media continue to engage and collaborate effectively with ISC and industry representatives throughout the duration of the project
- On-time and on-budget delivery - Project deliverables were met within agreed timeframes with the exception of some additional deliverables
- Positive stakeholder feedback - Internal and external audiences responded well to all content developed
Benefits to industry
- Improved understanding and engagement: Videos helped convey complex information, program updates and ISC products in action in an accessible visual format.
- Enhanced industry awareness: The content developed contributed to building awareness and trust of ISC products
- Reusable communication assets: This contract produced materials that will provide ongoing value for future outreach, training and promotional use.
MLA action
Continue to invest in informative, educational multi-media material to help support the Australian red meat industry in understanding and adopting ISC's key products
Future research
Continued investment is required in this space to maintain the development of quality communications materials and activities.
More information
| Project manager: | Alexander Bennett |
| Contact email: | Reports@mla.com.au |
