V.RMH.0132 - GlobalData Market Insights subscription to 2027
Access to global consumer trends and insights ensures that we target and focus on areas of research and investment that will bring the greatest benefit to Australia's red meat sector.
| Project start date: | 02 June 2024 |
| Project end date: | 31 May 2027 |
| Publication date: | 11 August 2026 |
| Project status: | In progress |
| Livestock species: | All species |
| Relevant regions: | National |
Summary
Globaldata is an intelligence platform database that allows for MLA stakeholders to access emerging trends, analytics and insights from across leading industries to create and share actionable insights. This intel comes in synthesized reports that cover multiple sectors, themes, companies and geographies. This analysis assists with new products and packaging innovations, and compliments category drivers and attitudinal behavioural data points across MLA's R&D and Market Insights teams.
Objectives
To assess and review domestic and global insights and apply relevant learning to the benefit of the Australian red meat sector.
Key findings
The MLA insights team has used the data for the development of category insights and have validated the data quality. This project assisted with new products and packaging innovations and compliments category drivers and attitudinal behavioural data points across MLA's RDI, CMII and International Market teams.
Benefits to industry
GlobalData is a data analysis platform offering easy access to comprehensive sector specific market intelligence. The platform covers the entire spectrum of the consumer value system from suppliers, manufacturers to global consumer insights and trends.
More information
| Project manager: | Angelica Pickup |
| Contact email: | reports@mla.com.au |
