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Planning & reporting

MLA's marketing and R&D activities are guided by a robust corporate planning and reporting framework.

The company's five-year corporate strategy is outlined in the corporate plan and a series of business plans for key program areas. 

Each year, the program of activity is outlined in an annual operating plan.

Performance is then reported to members and stakeholders through an annual report and annual general meeting.

A series of independent evaluations has also been conducted to assess the return on levy funds invested in key program areas.

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