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Planning & reporting

MLA's marketing and R&D activities are guided by a robust corporate planning, evaluation and reporting framework.

The company's five-year corporate strategy is outlined in the corporate plan and a series of business plans for key program areas. Each year, the program of activity is outlined in an annual investment plan.

Performance is then reported to members and stakeholders through an annual report and an annual general meeting.

An independent program evaluation framework plays a vital role in strengthening the capability of the red meat industry to generate strategic plans and also provides a context for reporting on the efficiency, effectiveness and impact of MLA's key investments.

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Phone: 1800 023 100