Create more value. Capture more value. Share more value.
The VBM Hub brings together practical insights, tools and industry initiatives that help red meat businesses, technology partners and other service providers understand what customers and consumers value, respond to clearer market signals and capture more value. Explore the five VBM work areas to find resources relevant to your part of the value chain.
Projects and partnerships
VBM is being delivered through collaboration across the red meat value chain. Learn more about current research and development initiatives, and explore current opportunities to contribute to research, pilots, demonstrations and industry consultation.
Get involved
Contact dmcnicholl@mla.com.au to:
Subscribe to VBM news, events, opportunities, and Roadmap updates.
Access tools, insights, training and implementation guidance.
Participate in a workshop, demonstration, pilot or value-chain trial.
Work with MLA on product development, technology adoption, data sharing, capability, or market activation.
Submit a business challenge, market opportunity, technology, or proposal.
Comment on priorities, implementation pathways, and measures of success.
Partnership and submission pathways should visibly reinforce the roadmap collaboration principles: transparency on intent and benefits, clarity about industry-led versus MLA-enabled activity, respect for different business models, and protection of confidentiality and commercial sensitivities.
