Join MLA at Beef Australia 2024
Don’t miss out on hearing from Meat & Livestock Australia (MLA) staff on our latest programs and research showcasing solutions and technology that embrace sustainability and set beef producers up for success.
Join us in Rockhampton, Queensland from 5–11 May for Beef Australia 2024.
Held in Rockhampton every three years, Beef Australia is the nation’s premier cattle exhibition hosted to showcase and celebrate the Australian beef industry. Known as the biggest event in the beef calendar, the event attracts more than 100,000 visitors throughout its multi-day program.
MLA has had an extensive association with Beef Australia since its inaugural 1988 event and is proud to once again be a principal partner for 2024.
Promoting our theme of sustainability from paddock to plate, MLA will host the sustainability lounge and two 90-minute seminars, take part in the school education program and national carcase competition, and hold a trade display stand.
Event details
Date: 5–11 May 2024
Venue: Rockhampton Showgrounds
Time: 8:30am-10:30pm daily
Cost: Children under 16 are free. Visit the Beef Australia website for adult ticket options and prices.
MLA stand location: 0134 near the McKenzie Pavilion.
MLA hosted seminars
MLA will be hosting two seminars in the James Lawrence Pavilion during Beef Australia’s multi-day event. Both seminars will run for 90 minutes with bookings essential.
Hear about sustainability, customers, and what they mean for the future of the beef industry.
Tech Yards and Innovation Hub
Located near the Machinery Precinct and Fashion and Lifestyle Precinct, The Ken Coombe OAM Tech Yards and Innovation Hub is a buzzing showcase of the latest and up and coming ag tech and carbon solutions.
At the locations NBN stage, MLA’s Carbon Neutral 2030 (CN30) Project Manager Julia Waite will be presenting three times over the week as part of the NBN Tech & Innovation Talks.
MLA display marquee
MLA’s trade display marquee will be based near the McKenzie Pavilion, located on the left of Meat Street after entering through the main gate.
Chat to our staff about our latest programs and resources, learn about our latest research and developments, and listen in to our lightning presentations.
MLA’s Australian Good Meat schools program
The Beef Australia Suncorp Bank School’s Program supported by MLA’s Australian Good Meat Education will also be present at Beef Australia 2024.
The program aims to engage Prep-Year 12 students and their teachers with the Australian beef industry through extensive in-classroom and at-event learning. Currently, over 70 Queensland schools have registered, delivering ag-education to more than 4,000 students in the lead-up to Beef Australia 2024.
About Beef Australia 2024
Beef Australia exists for the advancement of the Australian beef community and has a vision to be a world-class organisation that promotes, advances, and celebrates a sustainable beef industry.
To read the latest news, plan your visit and get involved, head to the Beef Australia website.
