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Red meat industry IMPACT webinar series now available

18 November 2021

A series of webinars that discuss how the red meat and livestock industry continues to unlock value from existing programs and deliver on new initiatives to ensure future prosperity are now available online, following the conclusion of Meat & Livestock Australia’s (MLA) annual updates series.

MLA Managing Director, Jason Strong, said the past five weeks had provided a fantastic opportunity to update stakeholders throughout the red meat supply chain on key programs of work that demonstrate how industry was creating impact through investments that drive towards the goal of doubling the value of red meat sales by 2030.

“From genetics and genomics, objective measurement and processing automation, world-leading integrity systems and ground-breaking marketing campaigns, there have been a number of game-changing innovations and achievements that have contributed to the red meat industry’s success,” Mr Strong said.

“In this series, our panellists also talk about how as an industry we plan to be bolder, aim higher, tackle complex challenges and maintain a razor-sharp focus on the end game.

“We saw high attendance at the live webinars this year with a lot of interest in the topics as well as some great Q&A sessions. I’d encourage anyone in the industry to go online to watch the recordings and as always, we’d be happy to hear any feedback.”

Find out how MLA is working with industry to create real, tangible impact

Webinar 1: Impact through supply chain innovations

Understanding and responding to market and consumer-driven needs is key to exceeding customer expectations and growing a more profitable red meat industry. This webinar talks about the innovations that are modernising our supply chains and how leveraging feedback and connecting data is delivering greater industry benefits now and into the future.

Webinar 2: Impact through sustainable innovations

Find out how industry partnerships are being used to tackle some of industry’s big complex issues while contributing to doubling the value of red meat sales and positioning Australia as a trusted source of protein through its sustainability investments.

Webinar 3: Impact through strengthening integrity systems

Our integrity systems protect the Australian red meat and livestock industry’s disease-free status and underpin the marketing of Australian product as clean, safe and traceable. This webinar talks about the strategy that is driving impact across our supply chains to strengthen the integrity systems and create efficiencies through the eNVD - our digital industry consignment system.

Webinar 4: Marketing impact towards 2030

As sales and media channels become more fragmented, it is increasingly difficult to reach and engage consumers. This webinar talks about how MLA is reshaping its domestic and international marketing programs to stay relevant and drive more impact from marketing investments.

Webinar 5: Impact of red meat positioning to build community trust

In this webinar, hear of the key activities MLA is undertaking in partnership with industry to share the positive, real story about Australian red meat and how the industry is tackling myths on topics such as the environment, animal welfare, nutrition and fake meats.