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Virtual seminars deliver new business opportunities

08 December 2020

Commencing in November, Meat and Livestock Australia’s regional offices have hosted a series of six Virtual Trade Seminars delivering a wide range of insights to global customers into Australian beef and lamb.

MLA’s International Business Manager, Josh Anderson, said global customers of Australian beef and lamb greatly value the provided insights into and outlook for exports.

“In the absence of being able to bring large groups together in traditional conferences, we wanted to ensure we maintained this valued service to the trade and hence developed a virtual trade seminar concept using an established online platform,” Josh said.

“The series of events also provided an opportunity to further educate the trade  in each region on the unique attributes and initiatives of Australian red meat such as food safety, eating quality and sustainability.”

The Virtual Trade Seminars are a first-of-a-kind event with the opportunity for Australian exporters to showcase  on the platform via their own company branded booths.

“Given the inability for international travel and participation in physical trade events, it was important to offer Australian exporters a facility to connect in an open forum with existing clients and potential new customers.

“The virtual platform was specifically designed to provide exporting companies the chance to position their brands to the trade and develop new business opportunities,” Josh said.

Initial figures indicate there were more than 1,500 registrations across the six seminars, over 70% of which were from the Southern Asia, Japan and Korea events. In-market attendance was highest for Southern Asia and Japan. There were over 500 visitors to the exporter showcase area of the platform, where 17 export companies hosted their customised booths.

Recordings to each Virtual Trade Seminar will be made available for customers unable to attend on the day after the conclusion of the China seminar on 10 December. Register for the China seminar at